Do you advertise on Facebook? Are you ready for the new #iOS14 update? We breakdown what the new update means if you carry out Facebook Advertising and what you need to action.

We’re hiring! Love marketing and all things digital!? We’re looking for a Digital Marketing Executive to join our team, during an exciting period of growth. We’re looking for a hands-on individual who is prepared to get stuck in with all elements of digital marketing to support our clients and our own marketing activity.

Both Facebook and Instagram are visual and owned by Facebook, so it is no wonder when you get to grips with one, the other will follow. We take a look at the different types of adverts you can create to suit your business’ needs.

An Instagram shop lets you promote your product catalogue on your business’ social media account. It is a great too to promote your business and products directly to users through your posts and stories, allowing them to click through and buy.

Recent updates that Instagram have released have allowed businesses to do this, so how can you make the most of some of these tools?

Social media advertising is a hugely effective way of advertising your business. It is a cost effective and often very quick way of reaching new target audiences as well as existing ones. You can also build your brand awareness and visibility through ads and increase traffic heading to your website.

As a marketer it is important to continually grow your email marketing database. Email is one of the most effective marketing channels for conversion, once you have a prospect on your list, it is a cost effective way to market and generate sales.

Consistency across your brand is hugely important, and this should be reflected on your social platforms too, not only what you post but how and when.