Social media advertising is a hugely effective way of advertising your business. It is a cost effective and often very quick way of reaching new target audiences as well as existing ones. You can also build your brand awareness and visibility through ads and increase traffic heading to your website.

We’re often asked about how to grow your Instagram following. Unfortunately, there isn’t a tool you can, or more appropriately should use, to grow your following overnight. Being honest, apart from your profile showing thousands of followers, what’s the point if they don’t actually do what you want them to, which is most likely to convert in some way, whether that’s a sale, sign up or appointment scheduled.

It was great to be invited back to the Hay Social Media group last week, this time to discuss Selling on Facebook and how to create an engaged community to drive sales.