As part of its creator week, Instagram has provided some valuable insight into their internal processes and the main one being the infamous ‘algorithm’.

Digital PR combines traditional methods of PR with Search Engine Optimisation (SEO) practices to increase business and brand presence online and help you stand out against the competition

So, what does 2021 have in store for Social Media? In today’s post, we delve into some key updates and features of Instagram, which we think will be big in 2021.

Consistency across your brand is hugely important, and this should be reflected on your social platforms too, not only what you post but how and when.

We’re often asked about how to grow your Instagram following. Unfortunately, there isn’t a tool you can, or more appropriately should use, to grow your following overnight. Being honest, apart from your profile showing thousands of followers, what’s the point if they don’t actually do what you want them to, which is most likely to convert in some way, whether that’s a sale, sign up or appointment scheduled.