We’ve collated some of our top tips when using Instagram for your business. We’ve kept it short and sweet, so feel free to contact us with any queries or questions.

• Leverage high-quality user-generated content where possible.

• Keep your content strategy in mind, don’t lose sight of your brand, create a consistent story and tone of voice.

• Treat your Instagram as a shop window

• Test shoppable single image vs. carousel posts - see what works best for your business.

• Use an Instagram story to share your post to drive traffic

• Where applicable, tag multiple products in a post

• Measure your results to inform future posts

• Experiment with images, copy, tags per post, hashtags etc.

• Look at other brands you like for inspiration  

• Add call to actions to your bio & optimise copy.